Fox Apologises For X'Men Apocalypse Chokehold Advert

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20th Century Fox is apologizing in the wake of wide criticism over an outdoor ad for X-Men: Apocalypse  that depicted a violent act a...



20th Century Fox is apologizing in the wake of wide criticism over an outdoor ad for X-Men: Apocalypse that depicted a violent act against a woman. The ad, which appeared in Los Angeles and other big cities like New York, showed the movie’s villain Apocalypse grabbing Mystique Jennifer Lawrence by the throat.


 It was a bit shocking to see — so much so that actress Rose McGowan took to social media to ask others to also raise their voices against this kind of violent imagery against women being shown publicly.

In a statement, Fox said: “In our enthusiasm to show the villainy of the character Apocalypse, we didn’t immediately recognize the upsetting connotation of this image in print form.
Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women.

The ad was taken down after the uproar, but the image of a woman being choked was said to have been approved by a top female executive at Fox before it went out. So much for sensitivity to women’s issues.

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Fox Apologises For X'Men Apocalypse Chokehold Advert
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